Account-Based Marketing: Engaging Your High-Potential B-to-B Prospects | Webinars | Events & Webinars | ANA

Account-Based Marketing: Engaging Your High-Potential B-to-B Prospects

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Advancements in tools and technology have brought account-based marketing back to the forefront. And this highly targeted approach that identifies the most ideal target companies for your business and markets to them one-to-one, will be top-of-mind for many B-to-B marketers in 2017. In this webinar, we will uncover insights and strategies to building affection, relevance and trust with your top B-to-B prospects and customers through the key tenets of account-based marketing. We will discuss how to leverage data to build a robust targeted customer list and then how to engage them through relevant channels and content – truly delivering the right message to the right audience at the right time.

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when

Start: Wednesday, February 1, 2017 at 3:00pm

End: Wednesday, February 1, 2017 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Erin Naismith
Partner, Director of Digital and Media Strategy
Eric Mower + Associates