Head of Strategy and Marketing
A Playbook Approach to B-to-B Sales & Marketing Alignment
B2B companies often see a clear divide between marketing strategy and what salespeople are saying in conversations with customers. Bridging this “sales conversation divide” is a critical step to creating sales and marketing alignment that leads to business outcomes. In this webinar, you will learn how other B2B marketing leaders utilize a sales playbook approach to eliminate the sales conversation divide though sales-ready content, tools, and training.
Start: Wednesday, May 3, 2017 at 3:00pm
End: Wednesday, May 3, 2017 at 4:00pm
|ANA||Associate Gold||Associate Silver||Associate Individual||Non Member|
|Webinar Registration||ANA $0||Associate Gold $0||Associate Silver $0||Associate Individual $0||Non Member N/A|