How to Rediscover the Lost Art & Science of Product Sampling

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How to Rediscover the Lost Art & Science of Product Sampling

Where did we all go wrong? Sampling has been proven time and time again to be THE marketing tactic to drive purchase. Consumers try it, like it, buy it. Seems simple enough. So why has sampling been in decline in recent years? The answer begins in the marketing planning process – and this is where we can rediscover why we used to love product sampling, and how we can bring that love back.

Three of the things you will learn from this presentation on Sampling Strategy will be:

How to target – getting samples into the right hands to drive NEW USERS, at the right time
SAMPLING INTEGRATION – how to make sampling work even harder by integrating mobile, social, etc.
KPIs & MEASUREMENT – what to consider, what to dismiss

when

Start: Tuesday, July 14, 2015 at 2:00pm

End: Tuesday, July 14, 2015 at 3:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Speaker(s)

Sherry Orel
CEO
Brand Connections, Inc.

Sherry Orel is CEO of Brand Connections, an independent agency holding company. Under her guidance, Brand Connections has become an industry leader in product sampling, pioneering point-of-need/point-of-use targeting strategy and distributing over 1 billion samples over the past 10 years. Sherry has 25+ years of experience in marketing, media, promotion, shopper and experiential marketing. As Chair of the Product Sampling Council for the BAA since 2013, her goals are to provide marketers, agencies, retailers and suppliers with updated consumer data, best practices, predictive ROI models and other relevant information to help marketers build strong product sampling strategies.

How to Rediscover the Lost Art & Science of Product Sampling