Sweepstakes 3: New Technologies Impacting Sweeps, Contests & Games | Webinars | Events & Webinars | ANA

Sweepstakes 3: New Technologies Impacting Sweeps, Contests & Games

This event is over.

Building on the success of last year’s inaugural Sweepstakes, Contests and Games Webinar series, BAA's Sweepstakes Council returns with a next-level offering that will offer perspectives from marketers, lawyers and agency practitioners and will focus on three key areas: A strategic look at using sweepstakes, contests and games; and new sweeps, contest and game technologies, including mobile wallet delivery systems.

 

New Technologies Impacting Sweeps, Contests & Games

Periscope, Optical Character Recognition, Mobile Wallets… New technologies are released every day and marketers are looking to see how they can be used to engage consumers. New technologies are great BUT, marketers need to keep in mind best practices for those technologies and legal considerations that arise when using them.

Three of the things you’ll learn during this presentation:

  1. Review emerging technologies and how they are being used in promotions
  2. Discuss best practices for how to engage consumers with these new technologies
  3. Legal considerations when using these new technologies

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when

Start: Tuesday, August 4, 2015 at 2:00pm

End: Tuesday, August 4, 2015 at 3:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

PRESENTERS

  • Chris McGuire, Slant Marketing
  • Brandi Van Leeuwen, Meijer