PRESENTERS
- Kelly Annis, Post Foods
- Russ Brown, Valiant Entertainment
- Jon Goynshor, Geometry Global
- Ernie Savo, Hershey
This event is over.
Licensing benefits all parties involved, the brand owner and the borrower. It’s typically through promotions that value is built, either through promotion programs run by licensors or licensing programs with promotion overlays. But no matter what side of the table you’re on, there are key concepts to know in order to maximize the value of your licenses, and this series will cover them.
This Webinar covers the big picture: What licensing is; how it differs from promotion; how and when you might use licensing in your marketing mix (including licensing in and licensing out); and the in-house versus outsourced options.
Topics include, but are not limited to:
Start: Tuesday, August 11, 2015 at 2:00pm
End: Tuesday, August 11, 2015 at 3:00pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
PRESENTERS