Licensing #3: Maximizing the Effectiveness of Your License | Webinars | Events & Webinars | ANA

Licensing #3: Maximizing the Effectiveness of Your License

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Get the Most Out of Licensing as Brand Owner or Borrower (a 3-part Webinar series)

Licensing benefits all parties involved, the brand owner and the borrower.  It’s typically through promotions that value is built, either through promotion programs run by licensors or licensing programs with promotion overlays.  But no matter what side of the table you’re on, there are key concepts to know in order to maximize the value of your licenses, and this series will cover them.

 

Licensing #3: Maximizing the Effectiveness of Your License

The third and final installment of our Licensing series wraps up with a deep-dive into ways you can get the most out of your licensing arrangement.

Topics include but are not limited to:

  • Why maximizing the effectiveness has become such a hot topic
  •  How you as the licensor or IP owner can maximize the effectiveness of your program through the use of promotion. And what you can offer to your manufacturing partners to super-size your revenues from your licensing program. 
  • How you as the licensee or promotion partner can maximize the effectiveness of the IP that you have borrowed for your promotion. And what you can offer the IP owner to get the most for your dollars spent. 

Related Content

when

Start: Tuesday, August 25, 2015 at 2:00pm

End: Tuesday, August 25, 2015 at 3:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

PRESENTERS

  • Russ Brown, Valiant Entertainment
  • Jon Goynshor, Geometry Global
  • Julie Stephens, Post Foods