Millions of Singles. Billions at Stake. Marketing to The New Independents

Millions of Singles. Billions at Stake. Marketing to The New Independents

In September 2014, the US population hit a tipping point: for the first time in history, Singles now outnumber Married adults.  But in spite of Singles’ majority, and their incredible power of choice and control –  they alone decide where to live, where to spend their money and how to spend their time – most category marketing plans across still center squarely on a “married” mindset.

TPN and C+R Research recognized this intriguing dichotomy and spent nearly a year talking with unmarried adults to learn how marketers can better understand and engage with singles – who we call The New Independents.

The research leads--Deb Frieldland of TPN and Dave Mastrofski of C+R Research--will share insights gathered from multiple phases of consumer research, and highlight implications about how savvy marketers can step into this white space to reach this powerful audience (that, by the way, is projected to grow as Millennials continue to age into it!).

Just a few of the things Deb & Dave will share in this webinar include:

1. The VALUE of the New Independents Market
2. The inherent marketing MYTHS about who New Independents are, and the TRUTHS that make them valuable targets
3. An understanding of New Independents’ differentiating personality traits and how they can be leveraged for marketers’ benefit

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