Promotional Marketing: Maximizing Impact, Minimizing Risk

This event is over.

Prize Promotions are popular tactics used by marketers to engage consumers and motivate them to act. Are prize promotions risky though? In this webinar, attendees will hear best practices for creating prize promotions that maximize your marketing impact and minimize financial risk.

Key learnings will include:

Protect your marketing budget AND your job from risks that emerge from prize promotions.
What is the perceived value of an offer and what affects consumer behavior?
Structure a compelling prize pool that resonates with your target audience.
Examine case examples with results showcasing success as well as failure and how not to repeat those mistakes.
Gather tips to communicate your prize promotion and get the most media attention out of your marketing dollars.