Rules of the Game: What Marketers Need to Know about Promotions

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Consumer prize promotions – i.e., sweepstakes, games and contests – are more popular than ever, in part because they are a particularly effective tool for attracting and connecting with audiences of all types. However, the increase in frequency, complexity and interactivity of prize promotions as a central part of an advertiser’s marketing strategy has revealed many potential pitfalls for advertisers. This webinar will provide an overview of the critical issues that every advertiser must consider before running a promotion, including a discussion of the key regulatory, contractual, advertising, intellectual property and other developments relating to promotions run in the United States.