CMO Conversation With Dana Anderson Of Kraft (CMO Series)

This event is over.

Gary Elliott former Hewlett-Packard VP of Corporate Marketing will be interviewing Dana Anderson, Kraft's SVP, Marketing Strategy and Communications on April 11, 2012 at 12:15 pm ET.

Innovation is an integral part of Kraft's DNA. And not the small projects which are necessary for continuous improvement, but don't give companies a competitive edge or contribute much to profitability. Rather the bigger, riskier ones that are new to the company or new to the world. The kind of projects that have pushed the firm into adjacent markets or novel technologies and can generate the profits needed to close the gap between revenue forecasts and growth goals.

In this session Gary and Dana will talk about the ways Kraft harnesses risk and big ideas and turns them into real projects that work. Dana will share her ideas about the need to have swagger, to be sly, why it is important to "Kiss and Tell" when you trying to make innovation come alive.