CMO Conversation With Ted Woehrle, Newell Rubbermaid

Five years ago, Ted Woehrle became Newell Rubbermaid’s first ever CMO, after spending 24 years at Procter & Gamble.  His challenge was to help build marketing, insights, and innovation capability for the $5.9 billion company’s global portfolio of leading consumer and commercial brands, including Sharpie markers, Parker pens, Calphalon cookware, Graco baby gear, Goody hair accessories, Dymo labelers, Rubbermaid home and commercial products, Lenox saw blades, Irwin tools, and Levolor window coverings.

After building a strong foundation in these areas, including a common language and marketing approach across all brands, which had previously operated independently, Ted is now focusing his team on digital marketing, eCommerce, and expansion into developing markets.  Marketing is now a key driver of the company’s new Growth Game Plan strategy to become a bigger, faster growing and more global company. Ted and his team are charged with ensuring the company’s 40+ brands really matter to consumers and retailers.

Join Becky Saeger, ANA’s CMO Connection host at 12:15 EST August 14^th as she interviews Ted to hear more about the lessons learned during Newell Rubbermaid’s transformation, as well as some specific examples of marketing successes in both the B2C and B2B spaces.  She will also explore some of the lessons learned about winning with what Ted calls “modest budgets” compared to what he worked with during his years at P&G.

Participants will be encouraged to ask questions giving listeners a chance to hear Ted’s take on your own challenges.