ANA CMO Conversation With Brian Perkins of Johnson & Johnson

This event is over.

Brian has been instrumental in J&J's growth - among his many accolades include helping to steer the organization through the Tylenol crisis; he is also an outspoken leader in the marketing arena, especially when it comes to the ways that clients and agencies should better collaborate. He has strong opinions on the subject of procurement, re-bundling media with creative agencies and perhaps most explosively, calling for the large advertising holding companies -- many with which J&J partners

As a result he and Becky will discuss:

How do you empower teams to foster such great growth initiatives?
Has marketing to its detriment adopted too much of a short-term focus? Have marketers lost their capability to build strong strategic campaigns? What skills may have been left behind in marketing's focus on "output" and tactics vs. better positioning and differentiating?
How has your approach to agency management helped J&J strength its campaigns and advertising initiatives?