| |
 

CMO Conversation With Lisa Baird (USOC)

This event is over.
Webinar Description

Change Requires Collaboration

At the USOC, Lisa Baird has launched an e-commerce site, several new marketing platforms that have successfully raised the awareness and profiel of Team USA and led the redesign of the USOC brrand.

When senior vice president of marketing and consumer products for the National Football League (NFL), Lisa directed the league’s consumer products, direct marketing, e-commerce, entertainment marketing and advertising programs.  She delivered $3 billion in retail sales, directed the launch of NFL Play60, a program to fight childhood obesity; developed the League’s first consumer generated ads for the 2006 Super Bowl; and launched a number of digital programs including the NFL’s Hispanic website, a revamped e-commerce site (NFLShop.com).

In short, Lisa has driven change wherever she’s been.  Hear how she has used collaborative techniques to make all of this dynamic change happen.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Tuesday, June 12, 2012 at 12:15pm
Ends:Tuesday, June 12, 2012 at 12:55pm
Presenter

Gary Elliott
Former Vice President
Hewlett Packard

Lisa Baird,
Chief Marketing Officer
United States Olympic Committee

All Upcoming Webinars

Increasing ROI with Programmatic

Webinar 

Influencing, Optimizing and Reshaping Marketing in 2015

Webinar 

Five Ways Marketers Can Unlock Digital Value

Webinar 

Proving the Value of Your In-House Agency

Webinar 

Turning Customer Frustration into Breakthrough Innovation

Webinar 

Five Ways Your Brand Can Connect with Generation Z

Webinar 

Nationwide on the Benefits of Marketing and Procurement Collaboration

Webinar 

Hyperlocal: Understanding this Mobile Marketing Opportunity

Webinar 

The Developing Law of Drones – Marketing’s New Frontier

Webinar 

Influencing the Purchase Funnel through Cross Platform Marketing

Webinar 

See all events