Z.E.R.O. - Zero Paid Media As the New Marketing Model
Author and thought leader Joseph Jaffe advocates it is time for marketers to consider a new marketing model, one in which the optimal paid media budget would be zero. In this bold and provocative webinar, marketers will learn how brands can move from being tenants to landlords and successfully adopt and activate the 4-pronged approach of Zealots, Entrepreneurship, Retention and Owned Assets. Jaffe will introduce a 10-point action plan based on his Marketing BowTie framework designed to help brands get to a 50/50 split between "direct" investment and "indirect" expenditure before 2020.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, January 22, 2014 at 1:00pm|
|Ends:||Wednesday, January 22, 2014 at 2:00pm|
CEO & Co-Founder, Evol8tion, LLC