Marketing ROI in the Era of Big Data

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Columbia Business School and the New York Marketing Assocation conducted The 2012 BRITE-NYAMA Marketing in Transition Study to gain a better understanding of changing practices in the utilization of data among large corporate marketers. The findings revealed significant need for improvements in the use of data, the measurement of digital marketing, and the assessment of marketing ROI. In this webinar, you will learn 5 leadership imperatives for CMO's embracing big data today as well as the survey's findings and implications around the following areas:

  • Data collection and usage
  • Marketing measurement and ROI
  • Integration of digital and traditional marketing

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Start: Wednesday, February 6, 2013 at 1:00pm

End: Wednesday, February 6, 2013 at 2:00pm



David Rogers
Executive Director of BRITE and Faculty Director, Executive Education Program on Digital Marketing Strategy
Columbia Business School

Don Sexton
Professor of Marketing and Professor of Decisions, Risk, and Operations, and Faculty Director, Center for International Business Education and Research
Columbia Business School