Turning Customer Frustration into Breakthrough Innovation

This event is over.

Companies devote endless time, vast resources, and a tremendous amount of brainpower in an attempt to foster innovation. This webinar will provide insights into how marketers can make innovation simple through a deeper understanding of customer purchase behavior. Key learnings and takeaways for marketers include:

Identifying immediate competitive vulnerabilities on which a brand/business can capitalize, particularly as a disruptor to an existing industry structure.
Quantifying the impact of the vulnerabilities in financial terms, articulating what the business risk will be if these vulnerabilities are not addressed.
Mitigating competitive risk and the likelihood of customer attrition immediately by helping to prioritize resources to address their specific areas of vulnerabilities.