Senior Director, Global Advertising
Integrated Marketing - Barriers & Opportunities
This event is over.
ANA will have just released a White Paper, Integrated Marketing, 4th Edition: Barriers and Opportunities, detailing the findings from an online survey of 100+ client-side marketers. The study indicated there are multiple challenges faced by marketers in the development and execution of integrated marketing programs including organizational barriers, ability to achieve strategic consistency, lack of skill sets and difficulty defining clear and measurable metrics. In this session, Julie Koewler, Senior Director, Global Advertising - Accenture and ANA Integrated Marketing Committee Chair will reveal the survey highlights and discuss best practices that can be implemented to elevate the quality of integrated marketing programs.
Start: Wednesday, February 22, 2012 at 1:00pm
End: Wednesday, February 22, 2012 at 2:00pm