Integrated Marketing - Barriers & Opportunities

ANA will have just released a White Paper, Integrated Marketing, 4th Edition: Barriers and Opportunities, detailing the findings from an online survey of 100+ client-side marketers. The study indicated there are multiple challenges faced by marketers in the development and execution of integrated marketing programs including organizational barriers, ability to achieve strategic consistency, lack of skill sets and difficulty defining clear and measurable metrics. In this session, Julie Koewler, Senior Director, Global Advertising - Accenture and ANA Integrated Marketing Committee Chair will reveal the survey highlights and discuss best practices that can be implemented to elevate the quality of integrated marketing programs.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Presenter

Julie Koewler
Senior Director, Global Advertising
Accenture