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The Real Role of Social Media

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Webinar Description

We are currently operating in a time where the signal to noise ratio for all things social media is off the charts (and not in a good way). But perhaps the problem is our short memories as we look to teach an old, tired dog new tricks with a mission critical opportunity and imperative: the ability to build real, authentic and tangible relationships between brands, employees and the customers and communities they serve. In this webinar by thought leader and bestselling author Joseph Jaffe, he’ll outline what he believes is the real role of social media, the rise of “non media”; together with the importance of combining a proven, classic and fundamental account planning discipline to the game changing possibilities that social media brings to the table.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, February 27, 2013 at 1:00pm
Ends:Wednesday, February 27, 2013 at 2:00pm
Presenter

Joseph Jaffe
Author
"Flip the Funnel: How to use existing customers to gain new ones"

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