Hyperlocal: Understanding this Mobile Marketing Opportunity

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The term 'hyperlocal' has been the toast of the advertising world thanks to the penetration of smartphones, affordable ad buys and the analyzing of information around consumer patterns. But what are marketers doing to leverage hyperlocal advertising efforts and separate themselves from the competition? This webinar will dive deeper into the mechanics of this movement, providing attendees with the tools and tactics they need in this space. Attendees will also learn the mobile technology trends that are connecting brands and consumers by generating predictive, personalized campaigns.