What Marketers Need To Know About DSPs (Demand-Side Platforms)
Over the last several years, programmatic marketing has come of age. New publishers get in the mix every day, offering more premium inventory across media types—display, video, mobile. More brands are shifting budget toward programmatic as they speak with their customers millions of times per day and seek ways to proactively mobilize their first-party data. The real-time infrastructure has been built that makes it possible, integrating more channels and partners, consolidating data sources, and streamlining workflows. In this webinar, you will learn more about demand-side platforms (DSPs), a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. In addition, Forrester and X+1 will also discuss the important questions marketers should ask all DSP vendors in 2014.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, March 5, 2014 at 1:00pm|
|Ends:||Wednesday, March 5, 2014 at 2:00pm|
Vice President Marketing
Manager, Solutions Architecture
Luca S. Paderni
Vice President, Research Director
Forrester Research, Inc.