The Future Of Television And Video Advertising

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In this webinar, we will discuss the findings of a joint ANA/Forrester Research survey, initially announced at the 2012 ANA TV & Everything Video Forum, which asked national advertisers about their attitudes towards television and video advertising and the impact new technologies will have on their advertising budgets. We will examine television's evolving role in the media mix and how advertisers are exploring emerging video technologies, such as addressable TV and online video to diversify their advertising spend.

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when

Start: Wednesday, March 7, 2012 at 1:00pm

End: Wednesday, March 7, 2012 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

David Cooperstein
Vice President, Research Director
Forrester Research, Inc.