Influencing the Purchase Funnel through Cross Platform Marketing

This event is over.

Digital reach has increased significantly over the past 5 years with social networks and search up about 40% and smartphones almost tripling. While digital alternatives are proliferating, the time spent with media has increased by 30 minutes over the past 5 years. This webinar will provide highlights of two new proprietary studies; a cross-platform study, from GFK, as well as a purchase funnel study, from 'the futures company,' which examined the influence of media platforms throughout the purchase decision process. Attendees will learn how the impact of the reach and time spent with individual media platforms has effected consumer purchase decisions.