SVP, Product Development
The Nielsen Company
Using Connected Devices To Enhance the Viewing Experience
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The Connected Consumer: How to Use Connected Devices to Enhance the Viewing Experience
Amidst today's dynamic television landscape, advertisers and media companies are creatively searching for ways to enhance the viewing experience for the consumer as they incorporate new connected devices into their viewing behavior. Nielsen continues to invest in innovative technologies that leverage the new and various ways consumers interact with TV programs and TV advertisements. Working in collaboration with ABC, Nielsen recently developed an immersive application for one of the network's top-rated programs built on Nielsen's Media-Sync Platform, which synchronizes TV programming and interactive content with real time social media functionality on the iPad. The sync-to-broadcast app appeals to both TV fans and advertisers as the companion content holds an array of possibilities to forge a deeper engagement between consumers, the TV content they love, and advertisers' brands.
During this webinar, executives from Nielsen will discuss how this new sync technology is helping media companies and advertisers engage the growing number of television viewers who are using a "second screen" like tablets or smartphones while watching their favorite programming.
Start: Wednesday, March 16, 2011 at 1:00pm
End: Wednesday, March 16, 2011 at 2:00pm