What the 2012 Presidential Campaign Can Teach Marketers About Using Big Data

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This presentation will reveal the integrated approach taken in crafting and executing Obama's winning digital strategy during the 2008 and 2012 campaigns. Attendees will learn how Obama's Presidential campaign built a technology-based infrastructure that used data and tactics to enable record donations, Twitter and Facebook posts, video views and other forms of social sharing and grass roots-based activities to fuel Obama's success. Marketers will discover how they can use these similar strategies to drive their business.

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when

Start: Wednesday, March 27, 2013 at 1:00pm

End: Wednesday, March 27, 2013 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Joe Rospars
Co-Founder and Creative Director
Blue State Digital
and
Chief Digital Strategist
Obama for America