Co-Founder and Creative Director
Blue State Digital
Chief Digital Strategist
Obama for America
What the 2012 Presidential Campaign Can Teach Marketers About Using Big Data
This event is over.
This presentation will reveal the integrated approach taken in crafting and executing Obama's winning digital strategy during the 2008 and 2012 campaigns. Attendees will learn how Obama's Presidential campaign built a technology-based infrastructure that used data and tactics to enable record donations, Twitter and Facebook posts, video views and other forms of social sharing and grass roots-based activities to fuel Obama's success. Marketers will discover how they can use these similar strategies to drive their business.
Five Lessons from Five Years: What the 2012 Presidential Campaign Can Teach Marketers About Big DataEvent Recaps
Start: Wednesday, March 27, 2013 at 1:00pm
End: Wednesday, March 27, 2013 at 2:00pm