Marketing To Moms - How To Segment Across Generations

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The role of moms within the family equation has changed over the generations. Findings from a recent study about the "Modern Family" reveal eight unique mom segments and specific generational differences exist-generation Y moms are very connected to social networks, approximately 79% network regularly. Yet, many still feel isolated. The modern mom isolation mirrors the way that many moms felt in the 1950's. Learn more about how to market to different segments of moms including some unifying themes that exist across all mom types.

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Start: Wednesday, April 4, 2012 at 1:00pm

End: Wednesday, April 4, 2012 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Melissa Lavigne-Delville
Vice President, Trends and Strategic Insights
NBCUniversal Integrated Media