Building Tomorrow's Best Brands: New Rules And New Metrics

While there is tremendous conversation about radical changes in media and brand building, most marketers have not significantly changed how they manage and measure their brands. There is a fundamentally different mindset, set of capabilities, and strategies that will lead to success over the next decade. To further this thinking, Lippincott has just completed an in-depth research study based on a new measurement approach that looks at over 600 brands in some very new ways. We will share a new perspective on how to build brands that create breakthrough economic value in the future, and the data from the study that shows the kinds of measurements that will matter most.

Some of the learning objectives in this session include:

• Experience a fresh take on how tomorrow's leading marketers approach measuring and growing brands for tomorrow
• Discuss brand life cycles and assess where your brand stands
• Explore the rift between brands that resonate with millennials and those that that appeal to boomers--and what brands can do to avoid being left behind

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Presenter

John Marshall
Senior Partner
Lippincott