Native Advertising Best Practices | Webinars | Events & Webinars | ANA

Native Advertising Best Practices

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Native advertising is big business. According to eMarketer, native advertising will be a $4.3B business this year and will grow 65% in the next two years to $7.1B. As native advertising becomes an increasingly important strategy for brands, it's valuable to understand the opportunities available in native and the best ways to provide a more enriching and highly integrated experience for consumers. In this webinar, Yahoo and BBDO will share insights from their research on native advertising. They will highlight successful case studies and detail the opportunity it offers brands as well as share strategic principles to create compelling campaigns that drive consumer engagement and results.

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when

Start: Wednesday, April 15, 2015 at 1:00pm

End: Wednesday, April 15, 2015 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Daniel Charness
Director
The Digital Lab, BBDO New York

Jessica Davidson
Market Research Manager
Yahoo