| |
 

Creating Brand Transformations That Stick: Lessons from the Trenches

This event is over.
Webinar Description

The truth is, only a small proportion of brand transformation efforts truly breakthrough. It's not for lack of vision, creative thinking or strategic intent. It's because the external brand promise conveyed to customers doesn't emanate from a shared purpose internally. Infusing emotion into the customer experience, aligning the executive suite around a shared purpose and creating catalysts to mobilize your employee base – these are foundation of brand transformation. Drawing from case studies and 2013 BrandView data, this session will reveal the inside story of how to use marketing's toolkit to pivot your organization internally in order to drive brand leadership externally.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, April 24, 2013 at 1:00pm
Ends:Wednesday, April 24, 2013 at 2:00pm
Presenter

John Marshall
Senior Partner, Global Director of Strategy
Lippincott

All Upcoming Webinars

Five Tips for Creating Impactful Live Brand Experiences

Webinar 

Rich Media: What Marketers Need To Know

Webinar 

The Essentials of Programmatic Buying

Webinar 

Protecting Brands in the Event of a Data Breach

Webinar 

Effective Content Marketing: What Marketers Need To Know

Webinar 

Turning Brand Exposure Into a Purchase

Webinar 

See all events