Creating Brand Transformations That Stick: Lessons from the Trenches

The truth is, only a small proportion of brand transformation efforts truly breakthrough. It's not for lack of vision, creative thinking or strategic intent. It's because the external brand promise conveyed to customers doesn't emanate from a shared purpose internally. Infusing emotion into the customer experience, aligning the executive suite around a shared purpose and creating catalysts to mobilize your employee base – these are foundation of brand transformation. Drawing from case studies and 2013 BrandView data, this session will reveal the inside story of how to use marketing's toolkit to pivot your organization internally in order to drive brand leadership externally.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Presenter

John Marshall
Senior Partner, Global Director of Strategy
Lippincott