Unlocking the Power of Mobile Programmatic

This event is over.

Programmatic is revolutionizing how brands and agencies buy media. Marketers seeking that 1:1 connection with consumers can now buy mobile advertising programmatically to reach consumers anytime and anywhere, with precisely the right message. Mobile has become the center of consumers' lives enabling marketers to engage audiences unlike any other medium. This webinar will provide brands and agencies actionable strategies to help them unlock the power of mobile programmatic. Attendees will learn:

Consumer behavior on mobile and its impact on digital advertising
Rise of programmatic buying and how brands and agencies can benefit
Different programmatic business models and when it's best to participate in open auctions or private marketplaces
How to leverage "big data" to increase customer lifetime value