How To Speak To Women So They'll Listen

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The next step for marketers, brands and companies who realize they must engage women.

The stats have been widely published. Women influence 85% of all consumer purchases. Are responsible for $5 trillion of the US GDP. Control more and more wealth every year. Globally, women's income is growing faster than the economies of China and India combined. Your product, your brand, your company must successfully engage women -- the world's most powerful consumer. But how?

This webinar address the keys to creating brand messaging that effectively speaks to women. Presented by Kristi Faulkner, the co-founder and president of Womenkind, attendees will learn how to avoid the mistakes that make women ignore 91% of brand messages and will walk away with a set of best practices for creating a brand voice that will resonate with women. This webinar will highlight real world examples and the insights behind creating the award-winning print and digital campaign for Citigroup's Women & Co.