Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

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In this webinar presented by branding expert, neuromarketing pioneer and author of the book Unconscious Branding; Douglas Van Praet sheds light on his unique approach to marketing that has led to wildly successful efforts such as Volkswagen's beloved: "The Force" ("mini-­‐Darth Vader") Super Bowl commercial. You will also hear Van Praet's seven step process to change behavior by illustrating real life examples from effective campaigns.

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when

Start: Wednesday, May 15, 2013 at 1:00pm

End: Wednesday, May 15, 2013 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Douglas Van Praet
Executive Vice President
Deutsch LA
Author of Unconscious Branding