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Walmart Forges A Deeper Connection With Moms

This event is over.
Webinar Description

Three out of four moms believe that marketers have no idea what it's really like to be a Mom. In this webinar, you'll hear how Walmart uncovered compelling customer insights about moms that altered how they communicated with this critically influential audience. You will hear about the close collaboration between Walmart and The Martin Agency's think tank called ‘The Mom Complex' and how they developed a point of view about Moms that led to a new communications platform and positive business results. Discover how Walmart is helping American mothers find more joy in the 'everyday' and how Walmart is helping them save money and live better. This session was originally shared at the 2011 ANA Members-Only Conference: Driving Results - Consumer Insights to Action hosted by MasterCard and was one of the event's highest rated sessions.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, May 16, 2012 at 1:00pm
Ends:Wednesday, May 16, 2012 at 2:00pm
Presenter

Kirsten Evans
Senior Director of Marketing
Walmart

Katherine Wintsch
Mom Complex Founder
The Martin Agency

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