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Creative in the Age of Data

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Webinar Description

Advertisers spend a lot of time thinking about getting their ads in front of the right people. But once you have your ads in front of the right people, it's just as critical to ensure that your creative message is saying something those people want to hear. With the advancements in programmatic buying, you now have many data signals at your fingertips that you can use to inform your creative message. In this webinar, Google will discuss how you can bring your programmatic strategies from your media buy into your creative message, using audience and environmental signals to ensure you're showing the right message to the right person.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, May 21, 2014 at 1:00pm
Ends:Wednesday, May 21, 2014 at 2:00pm
Presenter

Peter Crofut
Head of Creative Platforms Solutions
Google

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