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The New Economics of Advertising: It's All About the Journey

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Webinar Description

The influence of digital channels on the consumer decision journey is deeper than most mix models or attribution data reflect. This has significant implications for the economics of advertising, the nature of marketing strategy, and the processes by which agencies will operate. In this webinar, McKinsey & Company will share their latest research on how consumer behavior is reshaping the purchase process and will also hear examples of companies who are winning the consumer decision journey by taking this new perspective.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, May 8, 2013 at 1:00pm
Ends:Wednesday, May 8, 2013 at 2:00pm
Presenter

David Edelman
Principal
McKinsey & Company

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