Everything Facebook Really Needed To Know About Reaching People, It Learned From Local Television

TV stations communicate with their viewers every day through a variety of channels beyond the television set, including the web, mobile devices, multicast channels and social media, providing the contact that consumers need through the medium that they trust above all others.  This webinar provides an in-depth look at how Local Broadcast Television delivers on marketers' long-sought desire for personal connections with consumers - the intimacy of social with the scale of television.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Presenter

Abby Auerbach, Executive Vice President and Chief Marketing Officer, TVB

TVB is The Marketing Association of the Local Broadcast Television Industry