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Top Ways To Develop Your Brand`s Unique Voice

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Webinar Description

With the erosion of trust in institutional brands, there is a shift to embrace brands that talk and act like real people.  JetBlue, Oscar Health Insurance and Mint, are examples of brands that are changing the conversation with approachable words, compelling images and small gestures that are more akin to how real people engage with each other. This webinar will explore the practices marketers should take to optimize the critical moments of decision or emotion that define the customers relationships with the brands they love or hate. Specifically, you will learn ways to:

  • Uncover your brand's character and unique voice
  • Transform your communications to connect in the human era
  • Get your organization on board to embrace the opportunities below the "tip of the iceberg"

 

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, June 4, 2014 at 1:00pm
Ends:Wednesday, June 4, 2014 at 2:00pm
Presenter

Matthew Miksa
Senior Associate in Brand Strategy
Lippincott

Emma DeFelice
Associate in Brand Strategy
Lippincott

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