Selling Carrots with Bolthouse Farms: The Unique "Eat 'Em Like Junk Food" Integrated Campaign

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This webinar will provide an overview of the acclaimed "Baby Carrots, Eat ‘Em Like Junk Food" campaign. Produced by Bolthouse Farms and Crispin, Porter and Bogusky, this innovative campaign was designed to drive carrot category consumption in two test markets-Cincinnati, Ohio, and Syracuse, New York. The fully integrated campaign included broadcast television, out of home, in-store media and packaging, digital, including the Web, and social media as well as video gaming efforts. In this webinar, Bryan Reese, Chief Marketing and Innovation Officer, will review the campaign's key strategies and results, including test market volumetrics, publicity results, and key next steps. This session was originally shared at the ANA's 2011 Masters of Marketing Annual Conference and was one of the event's highest-rated sessions.

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Start: Wednesday, June 20, 2012 at 1:00pm

End: Wednesday, June 20, 2012 at 2:00pm



Bryan Reese
Chief Marketing and Innovation Officer
Bolthouse Farms