Lessons From The Road: Intel Applying Neuroscience-Based Research

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Neuroscience, cognitive psychology, behavioral economics...Beyond the hype and buzzwords, what lessons can be learned from applying new findings from these disciplines to your business? Intel has been using various approaches to understanding non-conscious-based insights for the past two years. In this webinar, David Ginsberg will discuss the learning, both good and not so good, from that journey. This presentation, originally given at the Customer Insights Members-Only Conference hosted by Dell in 2011, was one of the event's highest rated sessions.