Experiential Marketing: The Value of Brand Experiences

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Experiential marketing, defined as an event in which an individual experiences or interacts with a brand directly, is a growing area of focus for marketers. While there are no reliable figures available for the total size of the industry – estimated to be in the billions – the Event Marketing Institute estimates that year-over-year spending grows an estimated four to five percent a year. In this webinar, attendees will discover through case studies from brands such as Live Nation, New Balance and Vodafone, how experiential initiatives are used by marketers to begin or extend customer interactions in previously unimagined ways. While the reach and impact potential of experiential marketing have increased, so too has the complexity to measure, evaluate, and implement learning derived from such activities. This webinar will provide best practices marketers should know.