5 Key Essentials To Epic Content Marketing

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Almost every business is involved in content marketing, but only 40% believe they are effective. In this example-filled webinar, Content Marketing Institute founder Joe Pulizzi will present the evolution of content marketing, and share five key tips that marketers should be considering for their brand's content marketing program. You will learn:

  • How to begin your content marketing strategy
  • What one thing you don't have as part of your content marketing strategy and need
  • How to develop an audience through an influencer program
  • Why the focus on email subscribers is critical
  • A buy vs. build scenario

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when

Start: Wednesday, July 16, 2014 at 1:00pm

End: Wednesday, July 16, 2014 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Joe Pulizzi
Founder
Content Marketing Institute