5 Key Essentials To Epic Content Marketing

This event is over.

Almost every business is involved in content marketing, but only 40% believe they are effective. In this example-filled webinar, Content Marketing Institute founder Joe Pulizzi will present the evolution of content marketing, and share five key tips that marketers should be considering for their brand's content marketing program. You will learn:

How to begin your content marketing strategy
What one thing you don't have as part of your content marketing strategy and need
How to develop an audience through an influencer program
Why the focus on email subscribers is critical
A buy vs. build scenario