| |
 

Calvin Klein CkONE: There Is More In One

This event is over.
Webinar Description

Coty Prestige, the licensor for Calvin Klein beauty products will share its approach in expanding an 18 year old fragrance icon into a multi-category lifestyle brand. Building on fundamental consumer insights, meaningful brand extensions into jeans, underwear and make-up are coming to life in product, communication and consumer engagement. This session, originally shared at the Integrated Marketing Members-Only Conference hosted by AutoTrader.com and presented by A+E Networks, was one of the event's highest-rated sessions.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, July 25, 2012 at 1:00pm
Ends:Wednesday, July 25, 2012 at 2:00pm
Presenter

Thomas A Burkhardt
Vice President, Global Marketing, Calvin Klein Fragrances & Cosmetics
Coty Prestige, New York

All Upcoming Webinars

BAA Legal: Best Practices in Privacy, Data Security, and Information Governance Programs

Webinar 

Integrating a Cross-Channel Strategy with Programmatic Advertising

Webinar 

BAA Legal: Understanding the FTC’s Updated FAQs on Testimonials & Endorsements

Webinar 

Social Media Tips and Trends From the Top 40 Social Media Agencies

Webinar 

The FTC’s “Start With Security” Initiative: Where To Start?

Webinar 

3 Key Insights to Brand Performance Measurement

Webinar 

BAA Government & Legal Affairs Update: September 2015

Webinar 

BAA Legal: TBD

Webinar 

Insights to Reaching a Rising Demographic

Webinar 

10 Custom Content Trends Every Marketer Should Know

Webinar 

See all events