Calvin Klein CkONE: There Is More In One
This event is over.
Coty Prestige, the licensor for Calvin Klein beauty products will share its approach in expanding an 18 year old fragrance icon into a multi-category lifestyle brand. Building on fundamental consumer insights, meaningful brand extensions into jeans, underwear and make-up are coming to life in product, communication and consumer engagement. This session, originally shared at the Integrated Marketing Members-Only Conference hosted by AutoTrader.com and presented by A+E Networks, was one of the event's highest-rated sessions.
When
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
| Begins: | Wednesday, July 25, 2012 at 1:00pm |
| Ends: | Wednesday, July 25, 2012 at 2:00pm |
Presenter
Thomas A Burkhardt
Vice President, Global Marketing, Calvin Klein Fragrances & Cosmetics
Coty Prestige, New York
