Calvin Klein CkONE: There Is More In One
Coty Prestige, the licensor for Calvin Klein beauty products will share its approach in expanding an 18 year old fragrance icon into a multi-category lifestyle brand. Building on fundamental consumer insights, meaningful brand extensions into jeans, underwear and make-up are coming to life in product, communication and consumer engagement. This session, originally shared at the Integrated Marketing Members-Only Conference hosted by AutoTrader.com and presented by A+E Networks, was one of the event's highest-rated sessions.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, July 25, 2012 at 1:00pm|
|Ends:||Wednesday, July 25, 2012 at 2:00pm|
Thomas A Burkhardt
Vice President, Global Marketing, Calvin Klein Fragrances & Cosmetics
Coty Prestige, New York