Insights to Real-Time Marketing Strategies to Drive Sales

This event is over.

Serving your customers with advertisements that are relevant to the media they are reading, watching, and interacting with is certainly not new. Combining this idea with the ability to integrate data – like real-time news, weather, and lifestyle information – to serve ads that perfectly complement consumer behavior, revolutionizes the media experience. In this webinar, attendees will learn insights into how data analytics not only allows for localized and customized advertisements, but is now so advanced that brands are able to practice predictive marketing. Hear case study examples from brand marketers illustrating how they were able to predict how their customers would act and serve ads that were relevant to those behaviors. Understand how data is making this possible today, and learn how to apply these concepts to your own brands.