Reaching Consumers on the Path To Purchase Thru Neuroscience

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In an ever-changing media environment, activating emotions is a critical part of the path to purchase. Consumer neuroscience can play a major role in making connections with consumers. This webinar will feature results from leading brands that demonstrate how advertisers need to create integrated campaigns from the living room to the point of purchase. Attendees will learn how to reach the next generation of consumers who are increasingly wired, have shorter attention spans and have new barriers to activate emotions that lead to increased purchase behaviors.

Key Takeaways Include:

  • Results from multiple case studies provide specific insights about how the path to purchase is evolving in a changing media landscape.
  • Understand the distinctly different psychology of "viewers," "consumers" and "shoppers" during their purchase journeys.
  • Actionable recommendations to reach customers across today's new path to purchase, at home, on-the-go and in the store.

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Start: Wednesday, August 6, 2014 at 1:00pm

End: Wednesday, August 6, 2014 at 2:00pm



Carl Marci, MD
Co-Founder & Chief Science Officer
Innerscope Research