| |
 

Reaching Consumers on the Path To Purchase Thru Neuroscience

This event is over.
Webinar Description

In an ever-changing media environment, activating emotions is a critical part of the path to purchase. Consumer neuroscience can play a major role in making connections with consumers. This webinar will feature results from leading brands that demonstrate how advertisers need to create integrated campaigns from the living room to the point of purchase. Attendees will learn how to reach the next generation of consumers who are increasingly wired, have shorter attention spans and have new barriers to activate emotions that lead to increased purchase behaviors.

Key Takeaways Include:

  • Results from multiple case studies provide specific insights about how the path to purchase is evolving in a changing media landscape.
  • Understand the distinctly different psychology of "viewers," "consumers" and "shoppers" during their purchase journeys.
  • Actionable recommendations to reach customers across today's new path to purchase, at home, on-the-go and in the store.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, August 6, 2014 at 1:00pm
Ends:Wednesday, August 6, 2014 at 2:00pm
Presenter

Carl Marci, MD
Co-Founder & Chief Science Officer
Innerscope Research

All Upcoming Webinars

Marketers' 5-Step Guide To Data Privacy in a Big Data World

Webinar 

Reaching Millennials Through TV- What Marketers Need To Know

Webinar 

Engaging Customers Through Instagram

Webinar 

Maximizing Mobile's Impact in the Marketing Mix

Webinar 

5 Innovative and Effective Tools To Direct Marketing

Webinar 

The FTC's Operation Full Disclosure: What You Need To Know

Webinar 

See all events