Chairman & Global President
Connecting With Mobile Moms
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BabyCenter, the #1 pregnancy and parenting destination worldwide, recently released our 2011 Mobile Mom Report which reveals that mobile phones - and smartphones in particular - have become indispensible to moms, and what this means for marketers. Moms are 18% more likely than average to own a smartphone, and overall adoption among this population has risen 64% over the past two years. What's more: 51% of moms say they are "addicted" to their smartphone.
The 2011 Mobile Mom Report captures the opinions and behaviors of more than 5,000 U.S. moms and members of the general population to reveal insights into how, where, and when moms use their smartphones and the best way for marketers to reach them.
Start: Wednesday, August 10, 2011 at 1:00pm
End: Wednesday, August 10, 2011 at 2:00pm