American Millennials: Deciphering the Enigma Generation

Barkley, Boston Consulting Group and SMG recently conducted a groundbreaking study that delves into the attitudes and behaviors of Millennials. The study included 4,000 Millennials and 1,000 of their parents¹ generation and covers a range of social, mobile and digital media habits, and consumer attitudes in the packaged goods, restaurant, and retail sectors. This presentation will share findings from the study and provide key insights designed to help marketers from each sector reach, interest and engage Millennial customers representing more than $1 trillion in buying power.

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