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American Millennials: Deciphering the Enigma Generation

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Webinar Description

Barkley, Boston Consulting Group and SMG recently conducted a groundbreaking study that delves into the attitudes and behaviors of Millennials. The study included 4,000 Millennials and 1,000 of their parents¹ generation and covers a range of social, mobile and digital media habits, and consumer attitudes in the packaged goods, restaurant, and retail sectors. This presentation will share findings from the study and provide key insights designed to help marketers from each sector reach, interest and engage Millennial customers representing more than $1 trillion in buying power.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, July 13, 2011 at 1:00pm
Ends:Wednesday, July 13, 2011 at 2:00pm
Presenter

Mark Logan
VP/Managing Director, Interactive
Barkley

Jan-Eric Anderson
SVP/Connection Planning
Barkley

Jeff Fromm
SVP/Sales, Marketing & Innovation
Barkley

Celeste Lindell
Social Media Strategist
Barkley

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