Doug Rozen
Chief Innovation Officer
Meredith Xcelerated Marketing
Sarah Sikowitz
Principal Analyst Serving CMO Professionals
Forrester
Insights for Building a Content Marketing Organization: People, Process, Platforms
This event is over.
It's hard to miss the growing prominence of content marketing and its ability to create meaningful customer engagement. However, most of the attention today is focused only on how to build a content marketing strategy. With the plethora of channels, the quantity and speed of content required and growing internal complexities, your content marketing strategy must be paired with a content-ready organization. This webinar will cover the three areas an organization should know to be content ready — people, process, platforms.
- People: Understand your content team roles and how to set up your organization for success
- Process: Learn how to identify key tools and how to address readiness and wherewithal
- Platforms: Hear the latest on the top content marketing technologies
Related Content
when
Start: Wednesday, August 19, 2015 at 1:00pm
End: Wednesday, August 19, 2015 at 2:00pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***