Insights for Building a Content Marketing Organization: People, Process, Platforms | Webinars | Events & Webinars | ANA

Insights for Building a Content Marketing Organization: People, Process, Platforms

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It's hard to miss the growing prominence of content marketing and its ability to create meaningful customer engagement. However, most of the attention today is focused only on how to build a content marketing strategy. With the plethora of channels, the quantity and speed of content required and growing internal complexities, your content marketing strategy must be paired with a content-ready organization. This webinar will cover the three areas an organization should know to be content ready — people, process, platforms.

  • People: Understand your content team roles and how to set up your organization for success
  • Process: Learn how to identify key tools and how to address readiness and wherewithal
  • Platforms: Hear the latest on the top content marketing technologies

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when

Start: Wednesday, August 19, 2015 at 1:00pm

End: Wednesday, August 19, 2015 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Doug Rozen
Chief Innovation Officer
Meredith Xcelerated Marketing

Sarah Sikowitz
Principal Analyst Serving CMO Professionals
Forrester