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Publicis and Omnicom: What Marketers Need To Know

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Webinar Description

Learn how the megamerger of two of the largest ad holding companies will impact the advertising industry like never before. This webinar presented by leading analyst Brian Wieser of Pivotal Research will explore how this new union is sure to alter the advertising landscape for client side marketers when it comes to the economics, brand strategy and agency relations. The presenter will provide key insights that balance an understanding of how marketers, agency holding companies, marketing technology providers, ad tech providers and media owners will continue to evolve through the era of Mad Men to the new age of Maths Men and Women.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, August 21, 2013 at 1:00pm
Ends:Wednesday, August 21, 2013 at 2:00pm
Presenter

Brian Wieser
Senior Analyst
Pivotal Research

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