American Express Leverages Access And Innovative Tools To Increase Sponsorship Value

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American Express continues to be a leader in the sponsorship and event marketing industry by creating innovative programs that provide unique value to its customers through partnerships with world-class properties such the US Open Golf Championship and US Open Tennis Grand Slam. Each year, American Express successfully increases the value of their sponsorships by providing new tools to develop deeper customer engagement like the US Open Course Curator, event smartphone apps and initiatives with Foursquare. In this session, David Eisenberg, Senior Manager, Global Sponsorship & Events, American Express, will discuss the evolution and implementation of the company's new tools for sponsorship activation. David will also discuss the importance of access as an element of service to American Express customers at events, as well as how it fits into the company's overall sponsorship strategy. This session, originally shared at the Sponsorship and Event Marketing Committee Meeting on March 29, 2012, was one of the event's highest-rated sessions.

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Start: Wednesday, August 22, 2012 at 1:00pm

End: Wednesday, August 22, 2012 at 2:00pm



David Eisenberg
Manger, Global Sponsorship & Events
American Express