Keeping up with Your Growing Marketing Technology Portfolio

This event is over.

Marketing technology is facing an explosion right now. Marketers have broad and constantly growing choices of tools to better nurture and engage prospective customers through multiple channels, and measure results in an unprecedented way. Furthermore, the pressure to adopt new capabilities to stay competitive is intense. Unfortunately, a marketing technology portfolio can easily turn into expensive "shelf-ware" – when put together too quickly or over-scoped, i.e. many are "biting off more than they can chew". This webinar will cover methods for blueprinting and strategic sequencing of marketing tech portfolio rollouts, factoring in internal skills and capabilities, marketing organizational structure and corporate goals. Attendees will learn of some common pitfalls and typical but unanticipated break points in the tech portfolio. This will cover recommendations on "making it real" for the best possible outcomes.