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The Rise of the In-House Agency

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Webinar Description

Penetration of in-house agencies has grown dramatically, according to an exclusive new ANA study. This increase is a reflection of the economic environment in which corporations have reduced budgets and are being challenged to do more with less. The growth of digital/social/mobile and the need for quicker turnaround for those media has also played a role in the increased penetration and responsibilities of in-house agencies. Importantly, traditional agencies are being disintermediated to some degree by in-house agencies, as a majority of survey respondents say that they (a) have moved established business that used to be handled by an external agency to their in-house agency or (b) have assigned newer digital functions to their in-house agency rather than to an external agency. This webinar will cover issues including services handled, in-house agency structure/location, the benefits of in-house agencies and more.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, September 4, 2013 at 1:00pm
Ends:Wednesday, September 4, 2013 at 2:00pm
Presenter

Bill Duggan
Group Executive Vice President
ANA

Kimberly McNeil-Downs
VP Operations and Vendor Management
Fidelity Communications + Advertising (in-house agency for Fidelity)
In-House Agency Forum Board Member

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